The Kennedy Awards
Identity
2022
Graphics to announce and highlight the nine winners of The Kennedy Awards at Wieden+Kennedy. The Kennedy Awards is an annual award that celebrates and recognizes those who contribute to the internal culture like W+K co-founder David Kennedy did.
Medium
Digital
Kennedy’s silhouetted head is the central graphic motif used as a frame and pattern. The head at different scales configures ambiguous shapes filled with plain colors or photographs. This visual direction honors the various individualities of the winners through the use of color while also keeping Kennedy’s presence essential to it all. The paper cutout effect celebrates his legacy as a master craftsman. Hoka Hey!