The Kennedy Awards

Identity

The Kennedy Awards is an annual event that celebrates and acknowledges individuals who contribute to the internal culture, in a similar way as W+K co-founder David Kennedy did.

To honor Kennedy, his silhouetted head is used as the central graphic motif across all assets. The head is depicted at different scales, creating ambiguous shapes filled with colors or photographs. This visual direction celebrates the unique individualities of the award winners, while also ensuring that Kennedy's presence remains essential. The paper cutout effect is a tribute to his legacy as a master craftsman.

Art Direction and Design
Reena Chai

Agency
Wieden+Kennedy