The Kennedy Awards
Year
2022
Discipline
Identity
The Kennedy Awards is an annual event that honors individuals who enhance internal culture, inspired by W+K co-founder David Kennedy.
His silhouetted head serves as the key graphic motif across all materials, presented in various scales and filled with colors or photographs. This design celebrates the uniqueness of the award winners while maintaining Kennedy's prominent presence. The paper cutout effect also pays tribute to his legacy as a master craftsman.
Agency
Wieden+Kennedy
Design
Reena Chai