The Kennedy Awards
Identity
Year
2022
Kennedy Awards is an annual event that celebrates and acknowledges individuals who contribute to the internal culture, in a similar way as W+K co-founder David Kennedy did.
To honor Kennedy, his silhouetted head is used as the central graphic motif across all assets. The head is depicted at different scales, creating ambiguous shapes filled with colors or photographs. This visual direction celebrates the unique individualities of the award winners, while also ensuring that Kennedy's presence remains essential. The paper cutout effect is a tribute to his legacy as a master craftsman.
Agency
Wieden+Kennedy
Design
Reena Chai