The Kennedy Awards
Identity
To honor Kennedy, his silhouetted head is used as the central graphic motif across all assets. The head is depicted at different scales, creating ambiguous shapes filled with colors or photographs. This visual direction celebrates the unique individualities of the award winners, while also ensuring that Kennedy's presence remains essential. The paper cutout effect is a tribute to his legacy as a master craftsman.
Art Direction and Design
Reena Chai
Agency
Wieden+Kennedy