One Body
Client
Eli Lilly and Company
Year
2024
Discipline
Campaign
Lilly partnered with Team USA to launch a campaign for the Olympic and Paralympic Games 2024, urging people to “fight like hell” for their health.
Recognizing that life often presents us with challenges—much like athletes aiming for Olympic success—Lilly is committed to overcoming obstacles in the pursuit of health. This determination mirrors Lilly's work in developing treatments for difficult diseases like Alzheimer's and obesity. The message emphasizes that our health is vital and worth fighting for, even when the odds seem stacked against us.
"You only get one body. Fight like hell for it."
The campaign features dynamic cutouts of athletes on a vibrant Lilly Red background. Bold typography underscores the urgency of the health message while celebrating diverse body types in action.
Press
Adweek
Agency
Wieden+Kennedy
Creative Direction
Derek Szynal, Pierre Jouffray
Design Direction
Katie McHugh, Christin Spagnoli
Design Production
Michael Frediani
Design Lead
Reena Chai
Motion
Jeff Ackley, Neil Hilken, Chang Xu, Wen Tsai
Retouching
Greg Radich, Amy Ellars, Shay Platz, Frances Brown, Frazer Goodbody
Studio Production
Vicki Liu