BRANDING


Kennedy Awards


Digital/social assets to announce and highlight the nine winners of The Kennedy Awards at Wieden+Kennedy. The Kennedy Awards is an annual award that celebrates and recognizes those who contribute to the internal culture in the same ways W+K co-founder David Kennedy did. Full feature here.
 
Special thanks to: 
Senior Studio Specialist 
Michael Frediani

Design Director
David Trujillo 

2022



Kennedy’s silhouetted head is the central graphic motif used as a frame and pattern. The head at different scales configures ambiguous shapes filled with a plain color or a photograph. This visual direction honors the various individualities of the winners through the use of color while also keeping Kennedy’s presence essential to it all. The paper cutout effect celebrates his legacy as a master craftsman. Hoka Hey!